I believe the best indicator of whether a fundraising agency like ours is actually effective or not is the percentage of startups that successfully raise capital after working with us.

We also track the total amount of capital raised, which we are excited to announce is over $389 million, but feel this metric disproportionately favors later-stage financing rounds. This North Star KPI keeps us focused on what is most important: getting more startups funded.

We are constantly looking for new ways to improve our process. In order to track our progress towards that end, we update our North Star Metric annually by following up with clients and tracking their respective CB/PB profiles.